<p>The large number of boarding house businesses in Jatinangor makes business competition tighter, there are boarding houses that have lots of residents, there are also boarding houses that have only a few residents, even empty ones. This is related to the limitations of boarding houses in providing additional facilities besides the main facilities. This is also related to internal company factors such as Entrepreneurial Orientation, Managerial Ability and Business Strategy for owners or managers in influencing the business performance of their boarding house. Apart from that, Affiliate Marketing is a marketing technique that can strengthen or weaken the Business Strategy which will later influence the Boarding House Business Performance. This research explains the influence of Entrepreneurial Orientation, Managerial Ability, and Business Strategy on Boarding House Business Performance with Affiliate Marketing as a moderating variable. The method in this study uses a quantitative method with a descriptive and verification approach, using the Smart PLS-SEM statistical tool. Using a simple random sampling method, this research used a questionnaire as a medium to collect data from 63 owners and managers of boarding house businesses in Jatinangor District. The research results show that there is a positive and significant influence of the Entrepreneurial Orientation and Business Strategy variables on boarding house business performance. Meanwhile, no influence was found between the variables Managerial Ability and Affiliate Marketing on Business Performance. The results also found that the moderating effect of Affiliate Marketing could not strengthen the relationship between the Business Strategy variable and Business Performance.</p>