jbm@fe.unpad.ac.id
Dear Dr. Yudi Ahmad Faisal:


I believe that you would serve as an excellent reviewer of the manuscript, "THE IMPACT OF BUSINESS MOTIVATION, BUSINESS COMPETITION,   BRAND QUITY ON BUSINESS DEVELOPMENT WITH RELIGIOSITY AS MODERATING VARIABLE  (Case Study UMKM Actors in Semarang District)," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2021-01-22 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2021-01-29.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/93?key=ACCESS_KEY

Thank you for considering this request.

Egi Arvian Firmansyah
SCOPUS ID: 57216978125, Universitas Padjadjaran
egi.firmansyah@unpad.ac.id



"THE IMPACT OF BUSINESS MOTIVATION, BUSINESS COMPETITION,   BRAND QUITY ON BUSINESS DEVELOPMENT WITH RELIGIOSITY AS MODERATING VARIABLE  (Case Study UMKM Actors in Semarang District)"

Abstract

Business or micro enterprises have dominated the economy in Indonesia today. So that business can become the main pillar of the economy in Indonesia. With businesses or businesses established by the community, they are able to overcome several economic problems such as unemployment and poverty, and are able to increase the level of income per capita which is then able to increase the standard of living of the community. One of the instruments is Micro and Small and Medium Enterprises (UMKM) which continue to contribute to the national economy. The rapid growth of UMKM has given rise to intense competition among MSME entrepreneurs. So it is necessary to have a strategy and evaluation to be able to compete with other UMKM entrepreneurs. The purpose of this study was to determine whether business motivation, business competition, brand equity and religiosity affect business development. This study uses quantitative methods that aim to confirm the data obtained in the field with existing theories. The research object used is the MSME actors in Semarang Regency with a sample size of 100 respondents. As for the data collection technique using a questionnaire method.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm