<p>Due to the globalization period, the development of the pharmaceutical sector in Indonesia is changing quickly. The rivalry is particularly stiffer in Indonesia because of the country's numerous pharmaceutical industries. As a result, the corporation must preserve its competitive advantages to surpass its rivals. The biggest pharmaceutical firms in Indonesia include Pyridam Farma, Indofarma, Kimia Farma, Kalbe Farma, and Darya Varia. The Indonesian people have several options while looking for medications and healthcare supplies, including PT. Kimia Farma. Due to the numerous rivals in the same industry, PT. Kimia Farma must develop a variety of methods. The industry is very competitive, new players can enter it fast, and suppliers and customers can enhance their negotiating power. Using Porter's Five Forces Model is one technique to determine the competitive strategy that can put the Company in a favourable position in the current industrial competition. In order to design a superior strategy in the pharmaceutical sector, it is crucial to understand the present state of the competition in the industry. A descriptive qualitative methodology was used to perform this study. According to research, competition between established enterprises is the highest competitive intensity.</p>