<p class="s7"><span class="s9"><span class="bumpedFont15">Abstrack</span></span></p><p class="s7"><span> </span></p><p class="s11"><span class="s6"><span class="bumpedFont15">Pertumbuhan dan kemajuan ekonomi masyarakat Indonesia yang semakin berkembang membawa dampak mobilitas masyarakat Indonesia yang semakin meningkat ditandai dengan banyaknya pengguna mobil pribadi untuk memudahkan kegiatan manusia dalam melakukan aktivitas sehari-hari</span></span><span class="s6"><span class="bumpedFont15">.</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">. Penelitian ini bertujuan untuk </span></span><span class="s6"><span class="bumpedFont15">menguji</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">loyalitas pelanggan pada Dealer Honda Di Solo B</span></span><span class="s6"><span class="bumpedFont15">aru</span></span><span class="s6"><span class="bumpedFont15">.</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">S</span></span><span class="s6"><span class="bumpedFont15">ampel penelitian </span></span><span class="s6"><span class="bumpedFont15">100</span></span><span class="s6"><span class="bumpedFont15"> sampel.</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">metode</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">regresi</span></span><span class="s6"><span class="bumpedFont15">linier </span></span><span class="s6"><span class="bumpedFont15">berganda</span></span><span class="s6"><span class="bumpedFont15">. </span></span><span class="s6"><span class="bumpedFont15">Hasil penelitian</span></span><span class="s10"><span class="bumpedFont15"> brand image</span></span><span class="s6"><span class="bumpedFont15">, </span></span><span class="s6"><span class="bumpedFont15">kepercayaaan</span></span><span class="s6"><span class="bumpedFont15"> dan</span></span><span class="s6"><span class="bumpedFont15">citra</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">fasilitas</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">secara simultan berpengaruh signifikan terhadap </span></span><span class="s6"><span class="bumpedFont15">loyalitas</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">pelanggan</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">dan</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">secara</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">persial</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">berpengaruh</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">positif</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">dan</span></span><span class="s6"><span class="bumpedFont15">signifikan</span></span><span class="s6"><span class="bumpedFont15">.</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">Loyalitas</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">pelangga</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">dapat dijelaskan oleh </span></span><span class="s6"><span class="bumpedFont15">tiga</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">variabel </span></span><span class="s6"><span class="bumpedFont15">independent</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">sebesar </span></span><span class="s6"><span class="bumpedFont15">49.9 % </span></span><span class="s6"><span class="bumpedFont15">dan</span></span><span class="s6"><span class="bumpedFont15"> yang </span></span><span class="s6"><span class="bumpedFont15">lainnya</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">dipengaruhi</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">oleh</span></span><span class="s6"><span class="bumpedFont15">variabel</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">lainnya</span></span><span class="s10"><span class="bumpedFont15">.</span></span></p><p class="s11"><span> </span></p><p class="s12"><span class="s6"><span class="bumpedFont15">Kata kunci: </span></span><span class="s10"><span class="bumpedFont15">brand image</span></span><span class="s6"><span class="bumpedFont15">, </span></span><span class="s6"><span class="bumpedFont15">kepercayaaan</span></span><span class="s6"><span class="bumpedFont15"> dan</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">citra</span></span><span class="s6"><span class="bumpedFont15"> </span></span><span class="s6"><span class="bumpedFont15">fasilitas</span></span></p>