In today's business, there are many things that can affect the purchase of a product, both caused by internal company factors such as the company's marketing strategy management and from the company's external environment such as government regulations, especially now that there is an epidemic. Covid-19 which has affected all aspects of the economy directly. Technology and information in today's era cannot be denied to have a considerable influence on consumer behavior. This study aims to examine the factors that influence Tokopedia's e-commerce purchasing decisions. The data used in this study is primary data derived from questionnaires distributed to people who have made purchases in the city of Denpasar. The analytical technique used in this research is structural equation model analysis. The results of this study are the perceived ease of use variable, and the perceived usefulness significantly affects the price variable, the perceived ease of use variable does not significantly affect the attitude variable, the perceived usefulness variable and price significantly influence attitude variable, the perceived ease of use variable, perceived usefulness, and price have a significant effect purchasing decision variable, the consumer attitude variable does not significantly affect purchasing decision variable.