<p class="Default"><em>The Purpose of this Research is to examine the effect of Brand Awareness, Brand Image, Customer Value and Satisfaction on Brand Loyalty</em><em>. </em><em>The sample size used by 200 respondents, with a non-probability sampling method, especially purposive sampling.Analysis technique was using are SEM </em><em>(Structural Equation Modeling) with Amos 18.</em></p><p class="Default"> </p><p><em>The results of this Research showed these brand awareness significantly affect on Brand Image .a significant and positive influence Brand Image on Customer Value. a significant and positive influence Brand Image on Satisfaction. a significant and positive influence Customer Value on Satisfaction. a significant and positive influence Satisfaction on Brand Loyalty. Satisfaction will mediate the effects between Brand Image andBrand Loyalty. Satisfaction will mediate the effects between Customer Value andBrand Loyalty. </em></p><p> </p>