<p>The purpose of this study is to map consumer perceptions of e-commerce courier services in Bandung. Timeliness, quality, order accuracy, and order discrepancy handling are the attributes that will be used to measure the success of courier services in this study by combining previous research. The sample for this study was 31 respondents who were retail entrepreneurs in Bandung and were identified using the purposive sampling method. Because the expected output is to map e-commerce courier services, the analysis used is Multidimensional Scaling (MDS). The results of this study suggest that e-commerce courier services are similar, for instance, PT Pos Indonesia and other courier services because they are in the same quadrant in quadrant one; JNE and SiCepat in quadrant two. Anter Aja and Ninja, on the other hand, have nothing in do as courier services because they are in separate quadrants, Anter Aja in quadrant three and Ninja in quadrant four. In terms of punctuality, order correctness, and order discrepancy handling, respondents believe PT Pos Indonesia beats other courier services. In terms of quality, Ninja beat other courier services. The results also show none of the courier services in this study are similar in terms of attributes, indicating that there are other attributes in courier services outside of this study that affect e-commerce courier service similarity.</p>