jbm@fe.unpad.ac.id
Tony Wijaya:

I believe that you would serve as an excellent reviewer of the manuscript, "PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2021-02-10 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2021-02-17.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/96?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SCOPUS ID: 57215771343, Universitas Padjadjaran
deru.indika@unpad.ac.id



"PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES"

Abstract

E-commerce instantly becomes an essential part of commercial transactions nowadays, making many people entering the world of e-commerce for maximizing their sales or to start new businesses. This research is conducted to comprehend the phenomenon happening at Shopee’s traffic of local and international foreign shopping sites decline in Indonesia. The purpose of this research is to construct on the application of the CIFE model to explore the intervariable relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive buying behavior. Within this study, the independent variables are scarcity and serendipity information. The moderating variables are social shopping, adventure shopping, value shopping, relaxation shopping and idea shopping while the dependent variable of this research is online impulse buying behavior. This research uses a quantitative method and uses non-probability sampling method as the data collection techniques by distributing online questionnaires. There are 330 respondents with the criteria of having made transactions at Shopee in the last three months. The data are analyzed using Structural Equation Modeling (SEM) to test the each of the hypothesis and making the conclusions. Hence, the result is all the eight hypotheses supported while four other hypotheses are not supported. This study concludes that these hypotheses are showing the relationship between scarcity, serendipity information moderated by social shopping, adventure shopping, value shopping, relaxation shopping and idea shopping towards online impulse buying behavior.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm