<p>The objective of this research to determine the profile of financial literacy among Micro, Small, and Medium Enterprises (MSME’s) in the 3T (Disadvantaged, Frontier, Outermost) areas in Indragiri Hilir Regency. This research uses descriptive qualitative methods with data analysis using descriptive statistics to determine the literacy level of respondents. The data collection technique used questionnaires for 144 respondents. The results of this research show that the financial literacy profile of MSME’s in the 3T area shows that the level of behavior towards finances is not in accordance with the knowledge and attitudes of MSME’s in managing finances. The MSME’s profile has a financial literacy level of 35%, knowing about finances just to meet basic daily needs, 14% just to survive and 13% to buy a house, 12% to pay education costs.</p>