Research on the purchase intentions of local products or brands is an interesting topic to study. This attractiveness is due to the ability of product purchase intentions to provide an overview of future consumer decisions to buy or use a product brand. This study maps, summarizes, and presents empirical findings on the determinants of purchase intentions for local brands over the past five years. This review examines the literature on purchase intention for local brands as a mainstream determinant of consumer behavior. This study aims to provide future researchers with a comprehensive understanding of the current literature on the determinants associated with local brand-buying interest decisions. To achieve this, a systematic literature review approach was used to identify and map the various factors that influence such decisions. A total of 34 empirical research articles published between 2018 and 2022 were selected from countries across the continent. Our findings revealed that the dominant theory applied in the studies was brand management, which was utilized in nine articles (26% of all studies). Social identity theory was applied in four articles (11.8%), consumer behavior in three (8.9%), and country of origin in two (5.9%). The majority of past research has focused on emerging or developing countries, while this study examined the factors that influence the purchase intention of local brands. Specifically, it identified six theories that have been employed to explain this phenomenon: brand management, consumer behavior, consumer culture positioning theory, country of origin, social identity theory, and the theory of reasoned action. The findings indicate a strong correlation between these criteria and the likelihood of purchasing local brands, although the results varied. These findings indicate that several factors influence local brand-buying interest decisions, and further research is necessary to fully understand the complex interplay between these factors.