<p><em>The purpose of this research is to find out The Influence of Customer Engagement on Brand Loyalty Trough Customer Satisfaction and Brand Trust. The population in this research are customers who made purchases from December 2019 until February 2020. The sampling technique uses purposive sampling to decide on 200 respondents. Data has been tested for its validity and reliability. The method of data analysis uses descriptive and quantitative. The quantitative analysis is using Structural Equation Modeling (SEM). The result of the research shows that customer engagement gives significant influence towards customer satisfaction, customer engagement gives significant influence towards brand trust, while customer engagement gives significant influence towards brand loyalty, customer satisfaction gives significant influence towards brand trust, the brand trust gives significant influence towards brand loyalty, customer engagement gives indirect influence to brand trust through customer satisfaction, and customer engagement gives indirect influence to brand loyalty through customer satisfaction and brand trust.</em></p>