jbm@fe.unpad.ac.id
euis soliha:

I believe that you would serve as an excellent reviewer of the manuscript, "MARKET ATTRACTION AND CAPABILITY FACTORS IN IMPROVING MARKETING PERFORMANCE THROUGH STRATEGIC DEVELOPMENT," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2020-06-10 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2020-06-17.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/79?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SINTA ID: 5991796, Universitas Padjadjaran
deru.indika@unpad.ac.id



"MARKET ATTRACTION AND CAPABILITY FACTORS IN IMPROVING MARKETING PERFORMANCE THROUGH STRATEGIC DEVELOPMENT"

Abstract

Private universities have high competition and demands to show their quality and reliable competitiveness. This research is intended analyze the attraction factor of private universities and their capabilities in supporting the development of marketing strategy and performance. This research applied a quantitative model with descriptive and verification analysis and the used analytical tool is SEM analysis model. The research findings proved that the attraction and capability factors have significant influence to strategy, and the strategy influences the marketing performance. Moreover, this study revealed that capability factor has a stronger influence when compared to the attraction factor. That is, the capability factors of resource, management system, financial strength, and infrastructure support and information technology ownership have a strong influence in determining the high or low performance of marketing.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm