<p class="Normal1">Indonesia has enormous potential wealth in terms of natural resources and human resources.Each region has various cultural heritages such as tradisional dance, songs, foods, and cloths. South Sulawesi  is one of the silk handicraft sub-sectors which has various silk products that vary in each region. One of the area that has silk woven fabrics as a cultural asset is currently located in Pakkanna Village, Wajo Regency. However, the majority of the weavers in this village has still sell  their silk woven fabrics in the conventional market and the condition of ATBM scattered in the house of residents is occasionally far from the economic center which leads to a long chain of trade. In addition, the difficulty of market access  has effected  on the marketing process of silk woven fabrics become slowly. This study aims to analyze  the  level of community knowledge about digital marketing and to analyze the promotion strategy of silk woven fabrics which the  implications for improving the silk weaver community economy by using digital marketing. The research method was qualitative research with a phenomenological approach and non-empirical research types.The data were collected through observation, interviews, and literature study. The results of this study indicate that the level of knowledge of the weaver community in Pakkanna Village towards digital marketing is still lacking. Thus, it requires an appropriate digital marketing strategy in the conditions of the Pakkanna's weaver community.<strong></strong></p>