Punjaisri, K. dan Wilson, A. (2017). “The role of internal branding in the delivery of employee brand promiseâ€, pada Balmer, J.M.T., Powell, S.M., Kernstock, J. dan Brexendorf, T.O. (Eds), Advances in Corporate Branding, Palgrave Macmillan, London, pp. 91-108.