jbm@fe.unpad.ac.id
Rita Komaladewi:

I believe that you would serve as an excellent reviewer of the manuscript, "THE EFFECT OF INNOVATION AND SOCIAL MEDIA THAT INFLUENCE THE DESTINATION IMAGE TOWARDS THE INTENTION TO VISIT THE CITY OF TERNATE," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2021-07-28 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2021-08-04.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/104?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SCOPUS ID: 57215771343, Universitas Padjadjaran
deru.indika@unpad.ac.id



"THE EFFECT OF INNOVATION AND SOCIAL MEDIA THAT INFLUENCE THE DESTINATION IMAGE TOWARDS THE INTENTION TO VISIT THE CITY OF TERNATE"

Abstract

The development of Indonesia tourism sector has actually been improving with the introduction of Wonderful Indonesia around the world. In accordance with the development of tourism section, building the Small Medium Enterprises (SME) innovatively is very important. The improvement of tourism sector has given the people around the tourism area new hopes and better income from the tourists' spending. The city of Ternate with 22 tourism objects has been one of the potential tourist sites and has been one of the favorite tourist sites of Indonesia. But the numbers of tourists visiting the city of Ternate has been declining. The intention of this study is to find out how to improve the local SME segments and development them innovatively based on the variable of innovation, social media and destination image as the mediating variable towards the dependent variable of intention to visit. The sample size of this study is based on 175 tourists who are visiting the tourist objects in the city of Ternate. The results indicate that SME innovation and social media have significant influence on the intention to visit.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm