<p>Women's potential for engaging in diverse productive activities through MSME businesses to enhance family welfare is widely recognized. This study focuses on analyzing the influence of women's entrepreneurship orientation on financial performance. Data was collected from 153 female entrepreneurs accessing microfinance services through the National Amil Zakat Agency (BAZNAS). The study used a quantitative approach, utilizing questionnaires and annual financial reports. Partial Least Squares (PLS) analysis, conducted using the SmartPLS program, revealed a positive relationship between women's entrepreneurship orientation and the financial performance of micro-enterprises. The findings highlight the significance of women's entrepreneurship orientation in driving the financial performance of MSMEs. It emphasizes the positive impact that such orientation can have on the financial outcomes of micro-enterprises, particularly when considering the length of time the businesses have been operating.</p>