<p>Today’s major sector of development in various countries in the world, tourism is also the focus of the West Kalimantan Provincial government. West Kalimantan has an area of pristine, beautiful landscapes, so the tourist destination in this province is the ecotourism region and has become the main capital in construction and development. One of the newly established natural tourism destinations is Danau Laet tourism, however has a dearth of marketing strategies so this study aimed at identifying the marketing and development strategies carried out by the natural tourism manager of Danau Laet in the area of Sanggau Regency through SWOT analysis.</p>This qualitative descriptive research is a research method that explains the results of research or phenomena in the natural tourism of Danau Laet that have been researched with descriptions. Danau Laet facilities that are already adequate have their charm for local tourists, but road access to tourist sites is still inadequate and marketing promotion is still lacking for long-distance tourists. One of the alternative options to maintain the existence and number of tourist visits to Danau Laet who depend on the changing seasons is to organize cultural festivals