<p><em>Islamic insurance in Indonesia has the potential to grow along with the increase in the Islamic financial market. The purpose of this paper is to find out how the attitude of the community towards the existence of Islamic Insurance. In addition, see whether there are factors that support the existence of insurance and public awareness of Islamic insurance in Indonesia.</em></p><p><em>This research method uses literature or library research with a descriptive approach that is part of qualitative. Data used in the form of writing, graphics, images and not numbers.</em></p><p><em>The results of the study that the existence of Islamic insurance in Indonesia can be increased if it has a special legal basis that is still very minimal to regulate Islamic insurance and the role of Islamic insurance agents is needed to bridge information to the public about products, systems, uses, benefits of Islamic insurance.</em></p><p><strong><em>Keywords:</em></strong> <em>Existence; Islamic Insurance;</em></p>