<p dir="ltr"><span>Kefi Self Studio, a photography studio located in South Jakarta, is facing challenges in expanding its market share and enhancing its brand image. This project is designed with the aim of (1) assisting Kefi Self Studio in improving its brand understanding and attractiveness amidst competition with similar studios, (2) conducting market testing through various social media platforms, websites, and e- commerce, as well as launching advertising campaigns to reach a broader audience and ensure their needs are met, and (3) presenting options for rebranding the logo. Over a period of approximately three months, the project aims to achieve the set marketing targets, namely strengthening the brand image of Kefi Self Studio. The outcomes include increased brand awareness through market testing, the use of advertising features on various digital platforms, and enhanced customer engagement. Kefi Self Studio is recognized as a provider of professional and quality photography services, with a primary focus on delivering a satisfying experience for customers.</span></p><span id="docs-internal-guid-c3bd2fff-7fff-3fa6-d5ac-fcfc97e8c12e"><br /><br /><span>Keywords: </span><span>Photography Studio, Rebranding, Digital Marketing.</span></span>