REFERENCES
Book
Kotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson Education,Inc.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate Data Analysis (8th Editio). Cengage.

Electronic (e-book)
Otoritas Jasa Keuangan. (2016). Panduan Penyelenggaraan Digital Branch. In Panduan Penyelenggaraan Digital Branch (p. 15).


Artikel dari website tanpa nama penulis
Asuransi, Media. 2020. “OJK Minta Asuransi Optimalkan TI untuk Pemasaran di Masa Pandemiâ€. https://mediaasuransinews.co.id/news-in-brief/ojk-minta-asuransi-optimalkan-ti-untuk-pemasaran-di-masa-pandemi/-, diakses pada 29 April 2021 pukul 13.50. 


Jurnal online

Aksoy, L., van Riel, A., Kandampully, J., Wirtz, J., Den Ambtman, A., Bloemer, J., Horváth, C., Ramaseshan, B., Van de Klundert, J., & Gurhan Canli, Z. (2013). Managing brands and customer engagement in online brand communities. Journal of Service Management, 24(3), 223–244. https://doi.org/10.1108/09564231311326978
Ally, S., & Jeong, M. (2014). International Journal of Hospitality Management Enhancing online brand experiences : An application of congruity theory. International Journal of Hospitality Management, 40, 49–58. https://doi.org/10.1016/j.ijhm.2014.03.008
Hamzah, Z. L., Syed Alwi, S. F., & Othman, M. N. (2014). Designing corporate brand experience in an online context: A qualitative insight. Journal of Business Research, 67(11), 2299–2310. https://doi.org/10.1016/j.jbusres.2014.06.018
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002
Khan, I., Rahman, Z., & Fatma, M. (2016). The role of customer brand engagement and brand experience in online banking. International Journal of Bank Marketing, 34(7), 1025–1041. https://doi.org/10.1108/IJBM-07-2015-0110
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9–10), 919–925. https://doi.org/10.1016/j.jbusres.2009.05.014
Morgan-thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance : Brand relationships and online brand experience ☆. Journal of Business Research, 66(1), 21–27. https://doi.org/10.1016/j.jbusres.2011.07.019
Nysveen, H. ø rn, & Pedersen, P. E. (2014). Influences of co-creation on brand experience The role of brand engagement. International Journal of Market Research, 56(6), 807–832. https://doi.org/10.2501/IJMR-2014-016
Nysveen, H. ø rn, Pedersen, P. E., & Skard, S. (2013). Brand experiences in service organizations : Exploring the individual effects of brand. Journal of Brand Management, 20, 404–423. https://doi.org/10.1057/bm.2012.31
Risitano, M., Romano, R., Sorrentino, A., & Quintano, M. (2017). The impact of consumer-brand engagement on brand experience and behavioural intentions: An Italian empirical study. British Food Journal, 119(8), 1884–1896. https://doi.org/10.1108/BFJ-11-2016-0579
Sadek, H., & Mehelmi, H. El. (2020). Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector. Journal of Business & Retail Management Research, 14(03), 22–33. https://doi.org/10.24052/jbrmr/v14is03/art-03
Toufaily, E., Ricard, L., & Perrien, J. (2013). Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model. Journal of Business Research, 66(9), 1436–1447. https://doi.org/10.1016/j.jbusres.2012.05.011