<p>ABSTRACT</p><p>This paper examines the impact of the construction of the Indrapura-Kisaran toll road on the development of MSME actors in Asahan Regency using secondary data and primary data, by taking reseponden using interviews and questionnaires. The data analysis method uses smart-pls which consists of external model testing, inner model testing and model research. We found that the variable impact of toll road development on the development of MSME actors in Asahan Regency is still found by MSME players who maintain their business conventionally so that one of the MSME developments using digital marketing is still not effective. This finding shows that the government needs to focus on developing the ability of business actors to digitize their business, especially on digital marketing activities. To support access to the digital market, the government needs to develop an e-marketplace to support digital marketing of superior products in Asahan Regency.</p><p>Keywords: Development Impact; Highway; Development; MSME actors</p>