<em>Building tourism is long term work. Many elements are involved and their effectiveness cannot be calculated partially. .At present, competition between cities/districts continues to increase, especially in city/district marketing that tourist-friendly, iconic tourism events and massive social media marketing. The strong of destination image will impact to increase the number of visits. The purpose of this research is to analyze the impact of city/district marketing power, tourist events and social media on the image of tourist destinations in Maluku. The methodology in this research is based on quantitative analysis using the Lisrel 8.2 Structural Equation Model (SEM) to discuss theory and see the relationship between city/district marketing variables, tourism events, social marketing media, and destination image. The results of this study indicate that city/district marketing has a greater increase in strengthening the image of destinations compared to tourism events and social media marketing. This shows an effective strategy from the government in advancing tourism faster and stronger in increasing the image of a destination.</em>