<p><em>Nowadays, branding activity is an indispensable activity as well as an exclusive prerogative of marketing and communication department in a process to involve the resources of the company and all of its functions. A strong brand is characterized by how familiar the brand in community, high commitment on a product brand, a positive perception of the market and consumes’ high confidence on the brand. This thesis describes the results of a survey to users of Mazda brand cars in Bandung. The research model was tested by Structural Equation Modeling (SEM) that was used to analyze and test the hypothesis of this study using software. The results of this research may help to explain the effect of Consumer Orientation and Brand Trust on the Brand Commitment thus the company can compete and dominate the automotive market in Indonesia. So that the Consumer Orientation and Brand Trust can be a generator to increase Brand Commitment.</em></p>