Dagyte-Kavoliune, G., Adomaviciute, K., & Urbonavicius, S. (2021). The Impact of Brand and Social Cause Prominence Dimensions of Fit on Consumer Intentions to Buy Cause-Related Products. EuroMed Journal of Business, 16(4), 456–470. https://doi.org/10.1108/EMJB-05-2020-0049