Abstract<div>This research is based on things that make use of agriculture's potential as a tourism attraction, which includes the natural beauty of agricultural areas and the variety and distinctiveness of community activities. Finding out how strawberry garden owners in Nagari Balingka deal with challenges in running their gardens is the main goal of this research. Another objective is to learn about the strategy for establishing the agrotourism industry in Nagari Balingka's strawberry gardens. This study employed a qualitative approach to data collecting by means of in-depth interviews, careful observation, and meticulous documentation. The data in this research were obtained from interviews with strawberry plantation owners who operate in the agrotourism sector in Nagari Balingka. The results of this research state that the strategy for developing the strawberry garden agrotourism business in Nagari Balingka is by making processed food and drinks from strawberries, creating product brands, planting more than one type of strawberry plant, collaborating with the government, giving tourists the freedom to pick their own. , creating Instagrammable photo spots, as well as improving road access and beautifying gardens. In facing obstacles in managing strawberry gardens, strawberry garden owners are making efforts to make announcements not to taste the fruit before making the payment process, giving directions to visitors who will pick and increasing fertilizer application than usual.</div><div> </div>