<p>Dear Editorial Jurnal Bisnis dan Manajemen,</p><p> </p><p align="left">I am submitting this manuscript for consideration of publication in Jurnal Bisnis dan Manajemen. The manuscript is entitled ‘Viral Marketing: A Bibliometric Approach to Explore Research Novelty’. The article has not been published elsewhere and that it has not been submitted simultaneously for publication elsewhere.</p><p> </p><p align="left">Thank you very much for your consideration.</p><p align="left"> </p><p align="left">Nurafni Rubiyanti, PhD</p><p align="left">Assistant professor at Telkom University, Indonesia</p><p align="left">Tel.: +6281395000488</p><p align="left">E-mail: <a href="mailto:nrubiyanti@telkomuniversity.ac.id">nrubiyanti@telkomuniversity.ac.id</a></p>