<p>This study examines the digital dynamics that influence customer satisfaction and brand loyalty in four-star hotels on Java Island, Indonesia. Recognising the importance of technology in today's hotel industry, this study aims to investigate the complicated influence of digital marketing tactics on consumer perceptions and loyalty in this specific geographical location. The population being studied comprises of four-star hotels on DKI Jakarta, and a random sampling approach with 330 respondents was employed to get diverse and representative ideas. To untangle the complicated relationships between variables, the analytical approach in this study employs the Structural Equation Modelling-Partial Least Squares (SEM-PLS) technique.  This method enables a thorough examination of Service Quality Satisfaction (SQS), Digital Engagement Satisfaction (DES), Recommendation Likelihood (RL), Digital Promotions (DP), Online Presence Perception (OPP), Promotions Effectiveness (PE), and Social Media Engagement (SME) in the context of these hotels' digital marketing landscape. As the findings progress, the goal is to provide important insights for hotel management, including concrete suggestions on how to improve their digital strategy and, as a result, customer satisfaction and brand loyalty. By focusing on the peculiar dynamics of the hospitality sector, this study contributes to the greater issue of digital marketing in the hotel industry, shedding light on the unique difficulties and opportunities confronting four-star establishments in this location.  The findings revealed that digital engagement satisfaction and digital promotion had no effect on digital marketing satisfaction, and that digital marketing satisfaction had no direct positive impact on brand loyalty.<strong></strong></p>