Andreassen, W., & Lindestad, B. (1998). Customer Loyalty and Complex Service The Impact   of   Corporate Image on Quality, Customer Satisfaction  and  Loyalty  for Customers With Varying Degrees of Service Expectise. International Journal of Srvice Industry Management, Vol 9. Iss.1.
Azwar, & Saifuddin, (2000). Reliabilitas dan Validitas, Yogyakarta : Pustaka Belajar.
Cravens,  David, W.,   Piercy, &  Nigel,   F. (2006). Strategic Marketing. International Edition, McGraw-Hill.
Egan, & John. (2001). Relationships Marketing: Exploring Relational Strategies in Marketing. Pearson Education Limited.
Eisingerich, Andreas B., Simon, J., & Bell. (2008). Perceived Service Quality and Customer Trust Does Enhancing Customers’ Service Knowledge Matter?. Journal of Service Research, vol. 10 no. 3.
Gounaris, & Spiros P. (2005). Trust And Commitment Influences On Customer Retention:  Insights  From  Business- To-Business Services. Journal of Business Research, Volume 58, Issue 2.
Heerden,  C. H., & Puth,  G.  (1995).  Factors that determine the corporate image of South African banking institutions: an exploratory investigation. International Journal of Bank Marketing, Vol. 13 No.3. Hollensen.
Svend. (2003). Marketing Management  A  Relationship Approach.  Pearson  Education Limited-Prentice Hall, New Jersey.
Kim, Chung H., & Taewon, S. (2002). Consumers’ Multilayered Experience and Their Perception of Corporate Image, American Marketing Conference.
Kotler, Phillip, Keller, & Kevin, L. (2009). Marketing Management. Pearson Prentice Hall, 13th Edition.
Kourdi, & Jeremy,  (2003).  Building Customer Trust And Loyalty. Journal of Financial Services Marketing 7. 3.
Mitchell, P., Reast, J., & Lynch, J. (1998). Exploring  the  Foundations  of  Trust. Journal  of  Marketing  Management, 14: 159-172.
Nguyen, Nha, & Gaston, L. (2002). The Mediating  Role  of  Corporate  Image on  Customers  Retention  Decisions  : An Investigation in Financial Services. The International Journal of Banking Marketing, Vol.16, Iss.2.
Nykamp, & Melinda. (2001). The Customer Differential : The Complete Guide to Implementing Customer Relationship Management. American Management Association. New York.
Omar, M., Williams, R. L., & Jr, Lingelbach, D. (2009). Global brand market-entry strategy to manage corporate reputation. Journal of Product & Brand Management, Vol. 18 No.3.
Payne, & Adrian. (2000). Pemasaran Jasa. Edisi Pertama, Yogyakarta, ANDI.
Peter, J. P., & J.H. Donnelly, Jr. (2003). A Preface to Marketing Management, Nineth Edition, Boston: McGraw-Hill. Schumann, Jan H. (2010), Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences. Journal of Service  Research November vol. 13 no. 4.
Sekaran, & Uma. (2006). Research Methods For Business Buku 2. Edisi Bahasa Indonesia  -  4,  Salemba  Empat, Jakarta.
Shao, Y., & Yung, M. L. (2009). Building trust in m-commerce : Contribution from Quality and Satisfaction. Online Information Review, Vol. 33 Iss: 6.
Storbacka, Kaj, J. R., & Lehtinen, (2001). Customer Relationship Management Creating Competitive Advantage through Win-Win Relationship Strategies. McGrawHill.