<p>Hospitality vocational students definitely want to become hoteliers. As hoteliers, after graduating they can work in hotels or restaurants. But as hoteliers, they also usually become hospitality entrepreneurs. For this reason, they need to gain skills and knowledge related to the formation of a start-up as part of the business planning process. This includes understanding how to evaluate new service designs that are developing towards new services that produce customer experience. This research study is to provide insights gained from delivering entrepreneurship education through the service business model canvas (SBMC). SBMC is a tool for exploring business model innovations oriented to the hospitality industry. It broadens the canvas of the original business model by honing in on 9 aspects of its business specific to hoteli; which also supports creative innovation towards business models in the hotel industry. This new tool contributes to research on entrepreneurship with hospitality business models. This involves students working in project-based teams to generate new ventures in the hospitality sector. SBMC's experiential learning model is equipped with teaching materials and theoretical content about both service management and business management. The findings from this study are student findings from the application of entrepreneurship education for hoteliers, which can help students become hospitality entrepreneurs in the future.<strong></strong></p>