jbm@fe.unpad.ac.id
Vanessa Gaffar:

I believe that you would serve as an excellent reviewer of the manuscript, "LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2020-04-06 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2020-04-13.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/70?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SINTA ID: 5991796, Universitas Padjadjaran
deru.indika@unpad.ac.id



"LOCATION-BASED ADVERTISING: INTRUSIVENESS AND IRRITATION"

Abstract

Location-based advertising (LBA) is a marketing strategy using cellular devices such as smartphones to offer products to potential customers at the nearest sales or service location. Intrusiveness and irritation are disorders that appear in the LBA. The conceptual framework of the research is built on the Advertising Avoidance Theory. Where data collection was carried out with a self-administered survey involving 356 Politeknik Pos Indonesia students. The results showed that Intrusiveness and Irritation had a positive and significant effect on consumer attitudes toward LBA messages. Meanwhile, Intrusiveness has a negative and significant impact on consumer purchase intention, while irritation has a positive and significant impact on purchase intention. The more positive consumer attitudes towards LBA, the more positive the consumer's intention to buy.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm