<p>The purpose of this study was to determine the effect of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditioning on Behavioral Intentions online thrift shop in Bengkulu City. This research is a survey research using a questionnaire. Respondents of this study consisted of 215 consumers who have done or used online thrift shop services in Bengkulu City. The sampling technique used in this study is included in the nonprobability sampling category. The nonprobability sampling method used in this study was purposive sampling. The method of analysis in this study uses quantitative analysis and multiple linear regression analysis. This study uses quantitative analysis with the help of SPSS 16.0 for windows. The results of this study indicate that: performance expectations, effort expectations, social influences, and facilitation conditions have a significant and positive effect on behavior intention. <br /><br /></p>