<p><em>This study has purpose to prove empirically the influence of brand awareness, brand association and brand perceived quality on the decision of repeated purchase of brand cigarettes Sampoerna Mild in the city of Padang. In this study used as many as 139 people who consumed Brand Cigarettes SampoernaA Mild domiciled around the city of Padang selected by using purposive sampling method. The process of collecting data and information is done by distributing questionnaires. In this study used two groups of variables namely the dependent variable is the purchase decision and independent variables consisting of brand awareness, brand association and brand perceived quality. The analytical method used to perform hypothesis testing is multiple regression analysis and t-statistic test. Based on the results of tests that have been done found that brand awareness, and brand perceived quality significant effect on the decision of repeated purchase of brand cigarettes Sampoerna A Mild while brand association has no effect on consumer purchasing decisions on Smapoerna A Mild</em><em></em></p>