<span lang="EN-US">The research was conducted to investigate the influence of entrepreneurial orientation and service quality on the business performance of coffee shops in the city of Tangerang. This journal addresses coffee shop entrepreneurs facing changes in consumption patterns due to the transition during the pandemic and increasing business competition. The study explores how these entrepreneurs enhance business performance through an entrepreneurial orientation to develop their business and service quality, primarily focused on consumers, impacting the coffee shop's business performance. The study included 41 coffee shops in the city of Tangerang, and data were collected using questionnaires. The research utilized the SPSS program to process data using quantitative analysis, specifically multiple linear regression as a tool to test the variables' influence of entrepreneurial orientation and service quality on the business performance of coffee shops in Tangerang. The results of this research, based on verificative analysis, indicate (1) entrepreneurial orientation has a positive and significant impact on the business performance of coffee shops in Tangerang. (2) Service quality has a negative and non-significant influence on the business performance of coffee shops in Tangerang. (3) Entrepreneurial orientation and service quality together have a positive and significant impact on business performance in coffee shops in Tangerang</span>