Formatting and typo error:
1. Title: replace ‘&’ with ‘and’
2. Several typo errors in Figure 1: Research Model
3. Typo error: ‘eg’. It should have been ‘e.g.’

Abstract:
1.	It should mention the result and practical recommendation based on the research, in particular, related to the significance of the variables within each factor of promotional mix.

Generalization:
1. More discussion required to explain how the sample of population in Priangan Timur can be generalized in terms of the finding.

Contribution:
1. In terms of theoretical contribution: whatever contributions the research may have, they should be emphasized. For instance, the authors may emphasis on the different features of significance about marketing mix, promotion mix than any other previous research undertaken. Besides that, the authors may emphasis on the different features of findings on consumer characteristics which have significant contribution to purchase intention.
2. Based on point 1, describe and explain more intensively about practical contribution, such as what should managers in minimarket implement related to marketing mix and consumer characteristics.