<p>Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector are one of the sectors that have been negatively affected by the COVID-19 outbreak, eventhough this sector is one of the largest contributors to the Gross domestic product of the non-oil and gas industry in Indonesia. This study intends to provide an overview of solution in the form of a case study on MSME Mahkota Caman in Bekasi, Indonesia which experienced a decline in sales during the pandemic, causing overstock and damage to non-durable raw materials and led to an increase in inventory costs and even lost sales. The solution offered by this study is the optimization of production planning, which is to determine what products and how many products should be produced in a certain period. The method used in this study is goal programming, both with and without priority, so that Mahkota Caman can meet consumer demands, minimize production costs, and minimize the purchase of raw materials. The results of this study indicate that the goal programming with priority is the most suitable optimization method to be used by Mahkota Caman because it provides an efficient solution to production costs and raw material purchases. Based on these results, the researchers suggest that the optimization method should be used by other MSMEs in the food and beverage sector during the pandemic, and to avoid using feeling alone in planning production. <strong></strong></p>