<p>The aim of this study is to provide an overview of the implementation of Islamic Customer Relationship Management and Islamic Marketer Ethics toward customer satisfaction on Bank Muamalat Indonesia as the first sharia bank in Indonesia. This research principally concern on Qur’an and Hadith which are the basic foundation of Islamic values in Islam. Through this research we also can use another perspective of giving customer satisfaction in Islamic way and find out that there is a causal relation between Islamic CRM and Islamic Marketer Ethics and customer satisfaction.</p><p>The key successful of CRM is founded on trust, commitment, shared goals, and mutual benefits, while people, process, values, and images are the key principles of CRM. According to the key of successful and the key principles of CRM, the organisation can create strategic relationship implementation.</p><p>In fact, BMI has been applying good CRM where Islamic values can be seen on how the employees interact with the customers. The implementation of Islamic values create unique atmosphere of business activities and make it differs than other banks. However, some challenges are faced by BMI in system, cultural, staff, and networks issue. From the results, it is also found that Islamic marketer ethics effects on customer satisfaction, while partially some of variables did not work such those result.</p>