jbm@fe.unpad.ac.id
Akuat Supriyanto:

I believe that you would serve as an excellent reviewer of the manuscript, "SMEs E-commerce Adoption towards Consumer Experience," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2020-04-06 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2020-04-13.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/72?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SINTA ID: 5991796, Universitas Padjadjaran
deru.indika@unpad.ac.id



"SMEs E-commerce Adoption towards Consumer Experience"

Abstract

This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is the Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SMEs e-commerce website. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in  providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using the SME e-commerce website.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm