<p>Business or micro enterprises have dominated the economy in Indonesia today. So that business can become the main pillar of the economy in Indonesia. With businesses or businesses established by the community, they are able to overcome several economic problems such as unemployment and poverty, and are able to increase the level of income per capita which is then able to increase the standard of living of the community. One of the instruments is Micro and Small and Medium Enterprises (UMKM) which continue to contribute to the national economy. The rapid growth of UMKM has given rise to intense competition among MSME entrepreneurs. So it is necessary to have a strategy and evaluation to be able to compete with other UMKM entrepreneurs. The purpose of this study was to determine whether business motivation, business competition, brand equity and religiosity affect business development. This study uses quantitative methods that aim to confirm the data obtained in the field with existing theories. The research object used is the MSME actors in Semarang Regency with a sample size of 100 respondents. As for the data collection technique using a questionnaire method.</p>