<em><span>Community behavior to sharia banking does not yet show loyal behavior so it also effects the stagnant growing of market share sharia banking. There are some concept which can do by sharia banking to increase the customer perception so it can create the lifetime value of customer to sharia banking. The aims of this study are to analyze the effect of Customer Relationship Management (CRM) (it is Customer Knowledge, CKM Capability, Customer Interaction, and Customization) on Sharia Banking in DKI Jakarta to Relationship Quality (RQ) with customer and its effect to Customer Lifetime Value (CLV). The respondents of the research are 200 respondents that chosen by using random sampling method. Construct validity and data reliability analyze by using Structural Equation Modelling. The result shows that only one variable of CRM that has positive and significant effect to RQ, it is Customer Knowledge variable, meanwhile other CRM variable has positive effect but it is not significant. Another result shows that RQ variable has positive and significant effect to CLV. Related to correlation of CRM on CLV, according to the result of Structural Model is confirmed that conceptual correlation has indirectly effect by using RQ as intervening variable.</span></em>