<p>This study aims to explore how leadership motivation plays a role in increasing employee engagement at the Faculty of Law, Sang Bumi Ruwa Jurai University. This research uses a qualitative approach, where this research directly observes and participates in related objects. One of the characteristics of qualitative research is that the data collected is in the form of words, images, and not numbers. As for the results of the research, it is known that leadership motivation and coaching methods in increasing employee engagement of employees of the Faculty of Law, University of Sang Bumi Ruwa Jurai have an impact on increasing positive attachment to the institution where they work. This causes a change in an aspect such as the higher quality and productivity of an employee's work. the use of the coaching method by the leadership using the GROW model resulted in increased engagement between employees and institutions or employee engagement. The GROW coaching model results in increased teamwork, proactive mid-term and long-term plans, thereby increasing the quality of work, discipline and persistence of the employees of the Faculty of Law, University of Sang Bumi Ruwa Jurai.</p>