<p>This article focuses on the influence of the implementation of market strategies and the implementation of Marketing Mix Strategy on competitive advantage and their impact on marketing performance (A Study at the IKM Batik Industry Center in West Java).The purpose is to obtain empirical evidences and discover phenomena clarity and conclusions about the influence of the two variable aforementioned on the competitive advantage and its impact on marketing performance at the IKM Batik Industry Center in West Java.<em></em></p><p>The study was conducted using descriptive and inductive methods. They are collecting, presenting and analyzing and testing hypotheses, as well as making conclusions and suggestions. Research was conducted on Batik Industry Entrepreneurs in West Java with 200 respondents as sample size through a purposive sampling method. The method of analysis used Structural Equation model (SEM)</p><p>Some following conclusions are withdrawn based on the results of the analysis and research;</p><p>1. The implementation of the market strategy in the Batik industry center in West Java shows that the average variable index is 2.02 with a standard deviation of 0.756 which means that the product market strategy variable can be interpreted in the poor category. Thus, it can be interpreted that the entrepreneurs of Batik Industry in West Java generally pay less attention to Market Strategies (STP).</p><p>2. The implementation of the marketing mix strategy in Batik Industry center in West Java shows that the average index variable is 2.89 with a standard deviation of 0.627 which means that the marketing mix strategy variable can be interpreted to be in quite good category so that it can be interpreted that Batik industry entrepreneurs in West Java, in general, just focus on the marketing mix strategy.</p><p>3. The advantage in Batik Industry centers in West Java shows the index of variable average of 2.31 with a standard deviation of 0.787, which means that the competitive excellence variable can be interpreted as having a low score or with poor categories.</p><p>4. Marketing Performance at the Batik Industry Center in West Java shows an average intensity of 2.53 with a standard deviation of 0.725 which means that the marketing performance variable can be interpreted as having a low score or with a less good category.</p><p>5. The implementation of market strategies significantly influences competitive advantage considering that the market strategy will have a positive impact on competitive advantage.</p><p>6. Implementation of the marketing mix strategy has a significant effect on competitive advantage.</p><p>7. Market strategy and marketing mix strategy significantly influence marketing performance.</p><p>8. Competitive advantage has a significant effect on marketing performance. The higher the level of competitive advantage, the higher the marketing performance can be achieved</p><p> </p><p>Keywords: The implementation of Market Strategy. The implementation of Marketing Mix Strategy. Competitive Advantage. Marketing performance.</p>