<div align="center"><table width="100%" border="0" cellspacing="0" cellpadding="0"><tbody><tr><td valign="top" width="359"><p class="Ventura-AbstractTitle">The goal of this study is to investigate how long impulsive buying driven by digital trading would persist in Indonesia. This study employs a qualitative methodology in the form of a description with impulsive purchasing as the major subject. More than 102 respondents were collected for the sampling approach, which adopted the accidental sampling method and the Isaac and Michael Monogram table with a 5% error rate. The impulsive buying tendency scale (IBTS) instrument served as the basis for the measurement tool that was used. A google form-based questionnaire was used to collect data online. The questionnaire was issued at random and comprised numerous basic questions about the tendency of the level of public engagement to the emergence of impulse buying, particularly during the pandemic. Furthermore, questions can be administered to subjects rather than objects, as well as through direct interviews or polls on social media. In this study, lifestyle, the post-COVID-19 pandemic, culture, the social environment, and psychology were included as independent factors. People with lifestyle proxies (50.98%), the covid 19 pandemic (41.18%), culture with digitization proxies (38.24%), social environmental variables (37.25%), and psychological factor (29.41%) obtained the most highly agreed comments regarding the urge to make purchases.</p><p> </p></td></tr></tbody></table></div>