<p><em>Ambudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan with salak as the main commodity. Agribusiness activities in this company include activities on-farm and salak processing. The emerging of the pandemic COVID-19 caused a decrease in company sales and revenue. This study aims to formulate a strategy to improve sales of salak products in the new normal era by selling packages.  The target market of salak processed packages is not only Bangkalan tourists but also the general public around Bangkalan. The method used is SWOT analysis, non-financial analysis, and financial analysis. Based on the results of non-financial analysis and financial analysis, the development of this salak-processed package is feasible to run</em></p>