<span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">This research aims to determine the effect of leverage, liquidity, profitability, coverage, and firm size with auditor’s <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">reputation as a moderating to bond rating of banking firm which listed in Indonesia Stock Exchange (BEI) and rated by <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">PT Pefindo period 2004 to 2013. In this research the sample were 176 bond which issued by banking firms. The sampling <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">technique is using purposive sampling method, whereas the method of analysis used logistic regression analysis. This <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">research shows that profitability, growth, and firm size have an effect on bond rating. In the other hand, leverage,<br /><span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">liquidity, and coverage have no effect on bond rating. Meanwhile auditor’s reputation as a moderation variable did not <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">affect to strengthening or weakening the effect between profitability and bond rating.<br /></span></span></span></span></span></span></span>