<p align="center"><strong>Abstract</strong></p><p><em>The importance of consumer education on a product is to make consumer become more critical on their rights about telecommunication product, so the research about consumer protection especially on telecommunication product. The purpose of this study is to analyze the influence of consumer knowledge in consumer rights on mobile telecommunication product complaints submission in Bandar Lampung. </em><em>This study is conducted using </em><em>descriptive verificative</em><em> method and analyzed using structural equation modelling. The data is obtain from mobile telecommunication consumer that resides in Bandar Lampung. The findings from this study shows that service quality have a significant influence on complaint submission through consumer knowledge as a moderating variable. This studies also finds that nowadays the consumer knowledge did not have a significant influence due to the lack of consumer knowledge in consumer rights and consumer protection regulations.</em></p><p><strong><em><br /></em></strong><strong></strong></p>