<p>The development of a healthy and halal lifestyle in Indonesia is increasing every year. This prompted the alumni of 212 to form a modern retail, namely 212 Mart. In the midst of the hectic modern retail business, the number of 212 Mart outlets in Indonesia continues to increase. However, over time, consumer interest in shopping at 212 mart outlets tends to decrease, and based on observations this is due to competition with other minimarkets, incomplete availability of goods, and lack of intensive promotions. This study aims to analyze the implementation of the principles of halal supply chain management consisting of halal procurement, halal manufacturing, halal distribution and halal logistics at 212 marts, especially in the Jabodetabek area. The data used is primary data by distributing questionnaires to 55 outlets of 212 Mart in the Greater Jakarta area. The research method used is descriptive survey. The results show that according to consumer assessments, that 212 marts have implemented the principles of halal supply chain, but they must be managed better in order to compete with their competitors, the products offered are more complete and carry out more intensive promotions using appropriate promotional media</p><p> </p><p> </p>