<p align="justify">This research aims to determine the involvement that occurs in the decision process to purchase goods with certain thoughts such as price, quality and seller's location. Consumers experience involvement in deciding to buy a gadget or cellphone which will later influence consumer satisfaction. This research uses quantitative methods. The data analysis technique is carried out by collecting data, interpreting the data, arriving at the appearance of the results, which are then processed using statistical models and correlational hypothesis testing.</p><p align="justify">Based on the results of the research that has been carried out, there are purchasing decisions (Y), purchasing decisions (X), when considering a consumer's decision, they will look for a positive assessment that will be obtained by the consumer. Consumer satisfaction (X) and consumer satisfaction (Y) are a form of appreciation for someone after receiving or doing something according to their wishes, which is called consumer satisfaction.</p><p align="justify">So it can be concluded that in purchasing decisions it can be said to be used or acceptable to measure the variables studied.<strong></strong></p>