1. Abstracts should explore research methods, and research results.
2. The introduction
a. Haven't shown why case studies are on PR, what's the problem with PR
b. Not yet emerging BMC is one solution to overcome existing problems.
c. Not yet explained the research questions
3. Literature Review
a. It is necessary to show the relationship between VCA and BMC.
4. Method:
a. Explain how to collect data from data sources (informants)
b. Why can't data be collected from customers and other stakeholders
5. Result:
a. The objective of this method is to find out what is the value proposition based on strengths and weaknesses of company. However, PR strengths and weaknesses do not appear to be related to the value proposition.
6. References:
a. Check again, there are several sources of citations that have not been referred to.