<p><em><span lang="EN-US">The main purpose of this study is to test the Unique Cultural Experiences factor in improving the memorability of a trip experience and further with Revisit Intention for Unique Cultural. To contribute to the design of policies for planning and managing Indonesian cultural tourism destinations through Unique Cultural Experiences. In addition, it will be a recommendation for micro and small businesses in improving marketing performance. In turn, more and more visitors revisiting unique cultural destinations will provide a gap for entrepreneurs to effectively improve products and services, efficiency and innovatively. Data collection was conducted using purposive sampling techniques. The sample number of 319 was those who responded to the questionnaire using a scale of 1-10. Analytical techniques using SEM AMOS. Based on the Measurement Model that all research hypotheses are acceptable. The unique cultural experience of visitors is not only receiving services, but being co-creative contributions to the service. The function of a unique cultural experience is active. For entrepreneurial managers and designers, especially micro and small businesses, about business development strategies. Tourist destination entrepreneurs are required to understand, evaluate, and improve relationships with visitors so as to be able to read unique cultural experiences. The study recommends business development strategies in framing unique experiences for visitors.</span></em></p>