<p>The health services business is facing many challenges. This can be seen from the emergence of new clinics and policies from the government. Q Medical &amp; Dental Clinic is a strategy that needs to be able to survive and develop in the future. Therefore formulations are made using IE Matrix and a strategy is used using QSPM, which is input from experts in their field. As for the results, the clinic must develop its business. through three forms of development strategies including product development, market penetration and integration</p>