<p>This study was aimed to identify and determine the most relevant development strategies that can be implemented by small and micro businesses. It also set some work programs that can be implemented by the micro and small enterprises. This study was conducted since there was some change in the business environment due to the implementation of the ASEAN Economic Community which affected the sustainability of MSMEs in Indonesia. The research was conducted in the period December 2014 until February 2015 in Depok, West Java, using the descriptive method through a case study approach. The object of this study was the micro and small enterprises engaged in food and beverage processing. Qualitative primary data was obtained from interviews with methods of Focus Group Discussion (FGD) and tools questionnaire to micro and small entrepreneurs, officials and academics. While secondary data was obtained from the quantitative financial data, literature study of literature, reports, journals or other related documents. The data found was processed using a computer program package Microsoft Excel Spread Sheet for process inputs in the form of a matrix of internal-external evaluation factor. The determination of alternative strategies and work programs was carried out by using SWOT matrix followed by the method of Consencus-Oriented Decision-Making (CO-DM). The result of the study resulted in the development strategies of hold and maintain, with a work program for micro businesses in: (1) increasing sales and (2) developing quality products and competitive, and for small business in: (1) developing quality products, competitive and market-oriented and (2) optimizing the national market. The designed programs could be implemented directly by micro and small businesses. Furthermore, this research can be one of the references for the governments and other institutions when designing the work program for developing MSME in efforts to be more innovative and creative.</p>