<p>Micro, small and medium (UMKM) enterprises are business activities carried out by individuals or business entities whose annual sales results are smaller than those of the company. When the Covid-19 pandemic came, the MSM sector was so affected that new markwting methods were needed. The purpose of this research is to find out how digital marketing affects UMKM. The research method used un this research is a qualitative study with SLR (Systematic Literature Review). Based on the results of observations, a lot of literature explains thet UMKM use social media as a means of information anda communication for business actors. The social media used by business people are Facebook, E-mail, WhatsApp, and Instagram. Besides being used as a means of communication, UMKM can also use social media as a means of marketing their products.</p>