<p>The COVID-19 pandemic has implications for the threat of an economic crisis marked by the cessation of production activities in various countries, the decline in the level of public consumption, the loss of consumer confidence, and the collapse of the stock market. In Indonesia, MSMEs are the leading sector in economic development and include several aspects and various factors such as job creation, poverty reduction, and contribution to GDP. To solve these problems, appropriate marketing methods and strategies are needed. One of the approaches is currently emerging in the application of marketing is entrepreneurial marketing. The relationship between the business environment, entrepreneurial marketing, and MSME business performance can be seen from the increase in the MSMEs industry's income, profit, and productivity. The data was collected using the purposive sampling technique by giving 31 questions to 150 respondents of food processing MSMEs in Bogor City. The data processing method is a quantitative descriptive analysis using Structural Equation Model (SEM) of Partial Least Square (PLS) or SEM-PLS. The respondent's characteristic study Showed that the dominance of business owners is women with productive age of 30-40 year range, and mostly SMA / SMK / MA as their educational backgrounds. MSME owners open their businesses on the grounds, businesses are considered profitable and have been owned for&gt; 3 years. The SEM- PLS analysis found that the external environment does not have a significant influence. Still, the internal environment and entrepreneurial marketing positively affect MSMEs' business performance during the COVID-19 pandemic in Bogor City.<strong></strong></p>