In a time of very tight competition, customers try to maintain the continuity of their business. This makes producers must seek various ways to maintain customer satisfaction and loyal customers toward AFB Advertising.The purpose of this study was to: (1) analyze the influence of customer trust and customer satisfaction toward E-WOM on AFB Advertising (2) analyze the influenceof E-WOM on brand loyalty on AFB Advertising (3) analyze the influenceof customer trust and customer satisfaction on brand loyalty through E-WOM on AFB Advertising and (4) describe customer trust, customer satisfaction, E-WOM, and brand loyalty.The type of study is an explanatory study. The population in this study is Customer AFB Advertising. The sampling technique used is purposive sampling, with 105 respondents. This study uses an online questionnaire as a data collection instrument. Then, the results are analyzed using the Structural Equation Model (SEM) equation model with Path Analysis. The results of his study show that:(1) customer trust and customer satisfaction have a significant influenceon E-WOM. The stronger trust and customer loyalty make more frequent customers in promoting. They promotethrough word of mouth using electronic media (2) E-WOM has a significant influenceon brand loyalty by satisfying customers. E-WOM provides a speed of service, so that, customers have high trust in the company and its employees.(3) Customer trust and customer satisfaction through E-WOM also have a significant influenceon brand loyalty with the E-WOM beta coefficient value of 0.267 and a t value of 5.050 and a p value of 0.000 smaller than p = 0.05 (Î± = 5% ) (4) Customer trust is determined by trusting belief and trusting intention. Customer satisfaction is also determined by service quality, personal selling, and complaint handling. Meanwhile, E-WOM is determined by Intensity, the valence of opinion, and content. Then,brand loyalty is determined by information sharing, testimony, and recommendation of friends and re-purchasing. Brand loyalty affects information sharing.