<em>This research discusses intellectual property rights and their protection for culinary business owners in the city of Medan. In this research, researchers used normative juridical research methods. The results of the research concluded that public awareness regarding the legal protection of Intellectual Property Rights (IPR) in culinary businesses has still not reached the optimal level in the city of Medan. Based on MSME data in the city of Medan, there are 38,343 existing businesses and only 164 have just registered for IPR, so only around 0.4% of the public are aware of the importance of protecting their business. However, culinary business owners in this city must understand that the risk of fraud and trademark rights violations can arise if their rights have not been officially registered. The form of IPR legal protection for owners is that in exercising their rights, IPR owners are legally protected. The rights owned by the owner include the right to use, produce, publish, reproduce, sell, import, export and grant licenses (permits) to other parties who wish to utilize the intellectual property. The IPR law as a preventive measure gives IPR owners the right to sue civilly, criminally or administratively if a violation occurs. Sanctions against violators are also included in the IPR Law.</em>