<p><em>The fashion industry is quite developed, especially in bag fashion, Apr.nine as a new startup selling superior products for the 3in1 multipurpose bag which aims to find out the attraction of potential buyers' interest in Apr.nine products. In this article the author will analyze consumer purchase intentions of Apr.nine products, with data obtained from Apr.nine marketers using the interview method, a questionnaire as data to analyze consumer purchase intentions and FGD with practitioners engaged in similar fields. With the results of the research the method used was qualitative descriptive using purposive sampling technique, with a sample of 50 respondents from a population of 224 followers of Instagram Apr.nine. So that in the results of the analysis as many as 98% of Apr.nine product respondents agree that future purchase preferences are a great opportunity that prospective buyers can use or buy with the proposed promotional strategies and products. Strategies that focus on promotions and products, where promotions are carried out to influence and develop brand awareness and products that are developed into alternatives and uniqueness made by the business in increasing the sales potential of the marketing strategy because of consumer interest in the variety of attractive models and designs on Apr. nine becomes an opportunity as the chosen product.</em></p><p><strong><em>Keywords</em></strong><em>: Purchase intention,marketing strategy, promotion, product</em></p>