<div class="WordSection1"><p>This research aims to test the significance of service marketing mix consisting of product, price, promotion, location, employee, process, and physical evidance of customer loyalty Micro Business Credit PT. Bank Mandiri Tbk. KCP Ujung Gading.</p><p>This type of research is quantitative by using path analysis techniques to determine the effect of service marketing mix either directly or indirectly to customer loyalty Micro Business Credit PT. Bank Mandiri Tbk. KCP Ujung Gading. The number of samples in this study as many as ninety three respondents of micro business credit customers of PT. Bank Mandiri Tbk KCP Ujung Gading.</p><p>The results prove that product, price, employees, and process significant to loyalty of customers of micro business credit PT. Bank Mandiri Tbk KCP Ujung Gading., While the location, promotion, and physical evidence is not significant to the loyalty of customers of micro business credit PT. Bank Mandiri Tbk. KCP Ujung Gading.</p><p><strong></strong><strong></strong><em>service marketing mix</em><em>, </em><em>loyalty</em><em></em></p></div>