<p><em>T</em><em>his study aims to</em><em> analyze</em><em> the effect of  marketing mix</em><em> </em><em>on the</em><em> product, price, place, promotion, people an physical evidence</em><em> decision to purchase Indomie instant noodle products in Yogyakarta</em><em>. With survey methods, the sampel of the research is 100 respondents people in Yogyakarta. The data of this research were analzed using multiple linier regression with SPSS program. Besed on the of multiple linier regression, </em><em>product have significant effect on purchasing decisions, price have significant effect on purchasing decisions, place doesn’t have a significant effect on purchasing decisions, promotion doesn’t have a significant effect on purchasing decisions, people have a significant influence on purchasing decisions, process has a significant effect on purchasing decisions, physical evidence doesn’t have a significant effect on purchasing decisions<strong></strong></em></p><strong><em>Keywords: Marketing Mix, Purchasing Decisions</em></strong>