Ahn, J., & Kwon, J. (2020). CSR perception and revisit intention: the roles of trust and commitment. Journal of Hospitality and Tourism Insights, 3(5), 607-623. doi:10.1108/jhti-02-2020-0022
Akaka, M. A., Elina Jaakkola, A. H., Dr Leena Aarikka-Stenroos, D., Vargo, S. L., & Schau, H. J. (2015). The context of experience. Journal of Service Management, 26(2), 206-223. doi:10.1108/josm-10-2014-0270
Chelliah, S., Khan, M. J., Krishnan, T., Kamarulzaman, M. E. B. M., & Goh, N. E. (2019). Factors influencing satisfaction and revisit intention among international exchange students in Malaysia. Journal of International Education in Business, 12(1), 111-130. doi:10.1108/jieb-07-2018-0026
Cho, H., Joo, D., & Woosnam, K. M. (2020). Sport touriStS’ team identification and reviSit intention: Looking at the reLationShip through a noStaLgic LenS. Journal of Hospitality & Tourism Research, 44(6). 
Choe, Y., & Kim, H. (2021). Risk perception and visit intention on Olympic destination: Symmetric and asymmetric approaches. Journal of Vacation Marketing. doi:10.1177/1356766721995983
Errichiello, L., Micera, R., Atzeni, M., & Del Chiappa, G. (2019). Exploring the implications of wearable virtual reality technology for museum visitors' experience: A cluster analysis. International Journal of Tourism Research, 21(5), 590-605. doi:10.1002/jtr.2283
Fan, D. X. F., Tsaur, S.-H., Lin, J.-H., Chang, T.-Y., & Tsai, Y.-R. (2021). Tourist Intercultural Competence: A Multidimensional Measurement and Its Impact on Tourist Active Participation and Memorable Cultural Experiences. Journal of Travel Research. doi:10.1177/0047287520982372
Fernandes, T., & Moreira, M. (2019). Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships. Journal of Product & Brand Management, 28(2), 274-286. doi:10.1108/jpbm-08-2017-1545
Fu, Y.-K., & Wang, Y.-J. (2020). Experiential value influences authentic happiness and behavioural intention: lessons from Taiwan’s tourism accommodation sector. Tourism Review, 76(1), 289-303. doi:10.1108/tr-06-2019-0228
Hamid, A. H. A., Mohamad, M. R., & Suki, N. M. (2020). Tourists’ revisit intention to UNESCO world heritage sites in a developing nation: Investigating the mediating role of place dependence. Journal of Vacation Marketing, 27(2), 119-132. doi:10.1177/1356766720969739
Hao, F. (2020). The landscape of customer engagement in hospitality and tourism: a systematic review. International Journal of Contemporary Hospitality Management, 32(5), 1837-1860. doi:10.1108/ijchm-09-2019-0765
Harrington, R. J., Ottenbacher, M. C., Schmidt, L., Murray, J. C., & von Freyberg, B. (2021). Experience perceptions, memorability and life satisfaction: a test and theory extension in the context of Oktoberfest. International Journal of Contemporary Hospitality Management, 33(2), 735-754. doi:10.1108/ijchm-07-2020-0723
Hartman, K. B., Meyer, T., & Scribner, L. L. (2009). Culture cushion: inherently positive interâ€cultural tourist experiences. International Journal of Culture, Tourism and Hospitality Research, 3(3), 259-268. doi:10.1108/17506180910980555
He, X., & Luo, J. M. (2020). Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Administrative Sciences, 10(3). doi:10.3390/admsci10030056
Hendar, H., Zulfa, M., Ratnawati, A., & Mulyana, M. (2020). Religio-centric product strategy on marketing performance. Journal of Research in Marketing and Entrepreneurship, 22(2), 181-203. doi:10.1108/jrme-02-2019-0014
Hussain, K., Jing, F., Junaid, M., Zaman, Q. U., & Shi, H. (2020). The role of co-creation experience in engaging customers with service brands. Journal of Product & Brand Management, 30(1), 12-27. doi:10.1108/jpbm-08-2019-2537
Islam, T., Ahmed, I., Ali, G., & Ahmer, Z. (2019). Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention. British Food Journal, 121(9), 2132-2147. doi:10.1108/bfj-12-2018-0805
Jeyaraj, G. E., & Sundaram, M. (2021). Assessing Cultural Experiences in Historic Urban Centres: Built Forms and Qualities. Indian Historical Review, 48(1), 43-68. doi:10.1177/03769836211009705
Kastenholz, E., & Gronau, W. (2020). ENHANCING COMPETENCES FOR CO-CREATING APPEALING AND MEANINGFUL CULTURAL HERITAGE EXPERIENCES IN TOURISM. Journal of Hospitality & Tourism Research, XX(X). doi:10.1177/1096348020951637
Kim, H., & Chen, J. S. (2018). The Memorable Travel Experience and Its Reminiscence Functions. Journal of Travel Research, 58(4), 637-649. doi:10.1177/0047287518772366
Kim, K., Byon, K. K., & Pedersen, P. M. (2020). Coping as a Mediation Mechanism Between Severity of Spectator Dysfunctional Behavior and Revisit Intention: The Moderating Effects of Self-Construal in Sport Consumption. Journal of Sport Management, 34(1), 38-52. doi:10.1123/jsm.2018-0356
Kim, K. A., & Byon, K. (2020). The Dark Side of Spectator Behavior: Effects of Spectator Dysfunctional Behavior on Anger, Rumination, and Revisit Intention. Sport Marketing Quarterly, 29(3), 228-240. doi:10.32731/smq.293.092020.06
Li, H., Lien, C.-H., Wang, S. W., Wang, T., & Dong, W. (2020). Event and city image: the effect on revisit intention. Tourism Review, 76(1), 212-228. doi:10.1108/tr-10-2019-0419
Liao, Y. K., Wu, W. Y., Truong, G. N. T., Binh, P. N. M., & Van Vu, V. (2021). A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention. Journal of Vacation Marketing. doi:10.1177/1356766721997516
Luo, J., Wong, I. A., King, B., Liu, M. T., & Huang, G. (2019). Co-creation and co-destruction of service quality through customer-to-customer interactions. International Journal of Contemporary Hospitality Management, 31(3), 1309-1329. doi:10.1108/ijchm-12-2017-0792
Mannan, M., Chowdhury, N., Sarker, P., & Amir, R. (2019). Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants. Journal of Modelling in Management, 14(4), 922-947. doi:10.1108/jm2-12-2017-0135
Melón, M. P. A., Fandos-Herrera, C., & Sarasa, R. G. (2021). Analysis of antecedents and consequences of memorable tourist experiences (MTEs): A Spanish case study. Journal of Vacation Marketing, 27(3), 346-360. doi:10.1177/1356766720987879
Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: a service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328-344. doi:10.1007/s11747-009-0143-3
Mitrega, M., Spacil, V., & Pfajfar, G. (2020). Co-creating value in post-communists contexts: capability perspective. Journal of Services Marketing, 35(2), 169-181. doi:10.1108/jsm-03-2019-0114
Mohd-Ramly, S., & Omar, N. A. (2017). Exploring the influence of store attributes on customer experience and customer engagement. International Journal of Retail & Distribution Management, 45(11), 1138-1158. doi:10.1108/ijrdm-04-2016-0049
Opata, C. N., Xiao, W., Nusenu, A. A., Tetteh, S., & John Narh, T.-W. (2020). Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation. SAGE Open, 10(3). doi:10.1177/2158244020948527
Pandey, S., & Kumar, D. (2020). Customer-to-customer value co-creation in different service settings. Qualitative Market Research: An International Journal, 23(1), 123-143. doi:10.1108/qmr-09-2018-0106
Peñalba-Aguirrezabalaga, C., Sáenz, J., & Ritala, P. (2020). Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration. Journal of Intellectual Capital, 21(6), 947-984. doi:10.1108/jic-05-2019-0095
Preko, A., Gyepi-Garbrah, T. F., Arkorful, H., Akolaa, A. A., & Quansah, F. (2020). Museum experience and satisfaction: moderating role of visiting frequency. International Hospitality Review, 34(2), 203-220. doi:10.1108/ihr-04-2020-0009
Rahman, M. S., Bag, S., Hassan, H., Hossain, M. A., & Singh, R. K. (2021). Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal, ahead-of-print(ahead-of-print). doi:10.1108/bij-03-2021-0173
Randhawa, J. S., & Ahuja, I. S. (2017). Structural equation modeling for validating impact of 5S implementation on business excellence of manufacturing organizations. International Journal of Quality & Reliability Management, 34(9), 1592-1615. doi:10.1108/ijqrm-08-2016-0129
Reichenberger, I. (2017). C2C value co-creation through social interactions in tourism. International Journal of Tourism Research, 19(6), 629-638. doi:10.1002/jtr.2135
Rosado-Pinto, F., & Loureiro, S. M. C. (2020). The growing complexity of customer engagement: a systematic review. EuroMed Journal of Business, 15(2), 167-203. doi:10.1108/emjb-10-2019-0126
Rousta, A., & Jamshidi, D. (2019). Food tourism value: Investigating the factors that influence tourists to revisit. Journal of Vacation Marketing, 26(1), 73-95. doi:10.1177/1356766719858649
Sharipudin, M.-N. S., Cheung, M. L., Oliveira, M. J. d., & Solyom, A. (2021). The Role of PosT-sTay evaluaTion on ewom and hoTel RevisiT inTenTion among gen y. Journal of Hospitality & Tourism Research, XX(X). 
Stavrianea, A., & Kamenidou, I. (2021). Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island. EuroMed Journal of Business, ahead-of-print(ahead-of-print). doi:10.1108/emjb-10-2020-0106
Sthapit, E., Björk, P., Coudounaris, D. N., & Stone, M. J. (2021). A new conceptual framework for memorable Airbnb experiences: guests’ perspectives. International Journal of Culture, Tourism and Hospitality Research, ahead-of-print(ahead-of-print). doi:10.1108/ijcthr-01-2021-0002
Sthapit, E., Del Chiappa, G., Coudounaris, D. N., & Björk, P. (2019). Tourism experiences, memorability and behavioural intentions: a study of tourists in Sardinia, Italy. Tourism Review, 75(3), 533-558. doi:10.1108/tr-03-2019-0102
Tadajewski, M., & Jones, D. G. B. (2020). From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism. Marketing Theory, 21(1), 113-134. doi:10.1177/1470593120966768
Tregua, M., Brozovic, D., & D'Auria, A. (2021). 15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004). Journal of Service Theory and Practice, 31(4), 563-606. doi:10.1108/jstp-08-2019-0174
Tueanrat, Y., Papagiannidis, S., & Alamanos, E. (2021). Going on a journey: A review of the customer journey literature. Journal of Business Research, 125, 336-353. doi:10.1016/j.jbusres.2020.12.028
Vareiro, L., Ribeiro, J. C., & Remoaldo, P. C. (2019). What influences a tourist to return to a cultural destination? International Journal of Tourism Research, 21(2), 280-290. doi:10.1002/jtr.2260
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68, 1-17. doi:10.1509/jmkg.68.1.1.24036
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145-152. doi:10.1016/j.emj.2008.04.003
Vargo, S. L., Mele, C., & Lusch, R. (2013). Service for Service Exchange and Value Cocreation: The Service Dominant Logic Perspective. https://www.researchgate.net/publication/282807952. 
Wickens, E. (2017). The consumption of cultural experiences in city tourism. Tourism and Hospitality Research, 17(3). doi:10.1177/1467358416646606
Williams, H. A., Yuan, J., & Williams, R. L. (2018). Attributes of Memorable Gastro-Tourists’ Experiences. Journal of Hospitality & Tourism Research, 43(3), 327-348. doi:10.1177/1096348018804621
Xie, L., Li, D., & Keh, H. T. (2020). Customer participation and well-being: the roles of service experience, customer empowerment and social support. Journal of Service Theory and Practice, 30(6), 557-584. doi:10.1108/jstp-11-2019-0228
Yang, K., Min, J. H., & Garza-Baker, K. (2018). Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing, 25(4), 405-417. doi:10.1177/1356766718814081
Yi, X., Fu, X., Lin, V. S., & Xiao, H. (2021). Integrating Authenticity, Well-being, and Memorability in Heritage Tourism: A Two-Site Investigation. Journal of Travel Research. doi:10.1177/0047287520987624
Zou, Y.-G., Meng, F., Li, N., & Pu, E. (2020). Ethnic minority cultural festival experience: Visitor–environment fit, cultural contact, and behavioral intention. Tourism Economics. doi:10.1177/1354816620966404, 46-62.