jbm@fe.unpad.ac.id
Umi Kaltum:

I believe that you would serve as an excellent reviewer of the manuscript, "BUSINESS MODEL FORMULATING FOR E-NEWSPAPER IN INDONESIA (CASE STUDY: PIKIRAN RAKYAT)," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2019-03-05 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2019-02-21.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/44?key=ACCESS_KEY

Thank you for considering this request.

Yudi Azis
SCOPUS ID: 36705674300, Universitas Padjadjaran
yudi.azis@unpad.ac.id



"BUSINESS MODEL FORMULATING FOR E-NEWSPAPER IN INDONESIA (CASE STUDY: PIKIRAN RAKYAT)"

Abstract
Newspaper Industry in no doubt is entering declining stage. Consumer behavior shifting are become major problem for newspaper`s company. Electronic media is become in demand and increasing every year. E newspaper is the only way for newspaper companies to survive in this industry. In order to fill needs of future consumer, e newspaper should be a core business not only distribution channel options. Even though, e newspaper is still new and there is no proven business model that can lead into economically sustains. Objective of this study is to find economically sustained business model through value chain analysis and business model canvas. Benchmarking with online media company that already sustain also is needed. Results of this study are benchmarking company already economically sustain based on profitability ratio and its business model can be adopted for Pikiran Rakyat e newspaper. The important part of recommendations business model is the need to determine customer into two which are advertiser and audience and then determine ways to monetize it as revenue streams. There are two steps of business model development that is recommended in this study which are the first step Pikiran Rakyat should focus on community model in order to gain audience and then switch into advertising model in order to monetize their audience. At last, e newspaper is recommended as online media commerce model in order to widened the possibility of revenue stream`s choices.
________________________________________________________________________
Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm