<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>The halalness of a product is a necessity mandatory for every consumer, especially consumers Muslim. Be it a food product, medicines and consumer goods other. However, the application of Islamic teachings in the laws and regulations regarding the provision of halal guarantees on food products, there are problems that arise in the regulation regarding the provision of halal labels on food. This is due to the lack of firmness of the existing laws and regulations in regulating the application of halal labels on food so that there are still haram food products circulating in Indonesia. Halal product is most important to Muslim consumers; we investigated the perception of Muslims toward halal product in Bogor area. This study involved 155 respondents who actually consume Halal products by using Interview data for this study gathered by primary data collection method through personality-administered questionnaire. The samples are Muslim consumers who always buy and consume Halal product. The result shows that obtained is a promising quality of Halal products for respondents located in Bogor. This makes our research answer that there is an absolute quality in the product so that consumers want to buy it. Meanwhile, from the results we found on perceived price, consumers do not really think about or object to the prices offered by halal products, even though price is part of the mandatory product attributes. </span></p></div></div></div>