<p>The appointment of PT PTC as the lead training provider at Pertamina Group has not provided significant leverage on the growth in revenue and gross profit for the PTC training business. Competition in the captive and non-captive markets is getting tighter and there is a shift in the trend of customer needs towards online learning. This study aims to analyze the PTC training business environment using IFE and EFE Matrix, formulate an alternative business strategy for PTC training using the SWOT Matrix, and rate alternative strategies on the road map for implementing PTC's training business strategy using QSPM. The results showed that the PTC training business was in a position of growth and development with good internal ability to use strengths and minimize weaknesses (score 2.570), and in a strong position to respond to opportunities and threats (score 3.042). The results of the VRIO analysis obtained 4 future competencies for strategy formulation in the SWOT Matrix and obtained 9 intensive strategy alternatives (market penetration, market and product development) and 1 horizontal integration strategy, then rating using QSPM for the roadmap for implementing PTC's training business strategy in 5 next year.<strong></strong></p>