<p><em>This study aims to measure the level of digital literacy among business owners in Indonesia particularly in the vibrant region of Pontianak City. Samples are taken primarily from non-formal MSMEs category of business as they make up the largest share of business ownership category in the region. Using desciptive qualitative research through grand mean methdology, this study finds that the level of digital literacy among MSMEs in Pontianak is categorized into upper middle group. Furthermore, this finding suggests the authorities and related stakeholders to intensify programs to enhance the level of digital literacy among MSMEs owners in the region in order to spur business growth which will eventually lead to higher economic growth.</em><strong><em></em></strong></p>