jbm@fe.unpad.ac.id
Dr. Harimukti Wandebori:

I believe that you would serve as an excellent reviewer of the manuscript, "Marketing Research Quantitative Analysis for Big Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2021-10-16 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2021-10-23.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/117?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SCOPUS ID: 57215771343, Universitas Padjadjaran
deru.indika@unpad.ac.id



"Marketing Research Quantitative Analysis for Big Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS"

Abstract
The purpose of this study is to compare the results of quantitative research data analysis in the marketing field using Lisrel, Tetrad, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample, in this study the number of samples was 500 respondents. This research method is quantitative and research data analysis uses the four types of software to obtain a comparison of the results of the analysis. The analysis in this study focuses on the analysis of hypothesis testing and regression analysis. The data from this study uses quantitative data derived from questionnaire data totaling 500 respondents with three research variables, namely the independent variable digital marketing, customer satisfaction, and the dependent variable customer loyalty. Based on the results of the analysis using Lisrel, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample of 500 respondents, the results showed that there was no significant difference in the significance value of p-value and t-value. There is also no significant difference in the determination value, and the correlation value in the resulting structural equation also has no significant difference in results.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm