<span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">Indonesian textile and clothing industry (TPT) is an industry most affected by markets dynamics growing (domestic <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">and international). Strengthen the industrial sector is important aspects to guarantee the existence of Indonesian TPT <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">industry. The purposes of this study are: (1) analyze the internal factors (strengths and weaknesses) of Indonesian <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">TPT industry, (2) analyze the external factors (opportunities and threats) of Indonesian TPT industry, (3) formulate the <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">alternative strategies to strengthen the Indonesian TPT industry, and (4) formulate the priority strategies to strengthen<br /><span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">the Indonesian TPT industry structure. SWOT and QSPM method used to answer the research objectives. The study <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">results indicate that raw material is key factor for strengthening Indonesian TPT industry structure. Other key factors are <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">human resource, infrastructure, market/marketing, product, production process, strategy/policy, and financial. On the <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">internal side, the main strength is a variety of raw material alternative sources, while the main weakness is not always <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">able to guarantee the raw material quantity, quality, and continuity. On the external side, international market product <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">price tends to increase considered as major opportunity. Meanwhile, the main threat is in the high level of competition <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">in domestic/international market. According to internal and external conditions, the position of Indonesian TPT industry <span style="color: #231f20; font-family: Calibri; font-size: 11pt; font-style: normal; font-variant: normal;">in SWOT quadrant is in quadrant II, has strength but facing threat.</span></span></span></span></span></span></span></span></span></span></span></span><br style="text-transform: none; line-height: normal; text-indent: 0px; letter-spacing: normal; font-style: normal; font-variant: normal; font-weight: normal; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" /></span>