jbm@fe.unpad.ac.id
Dr. Harimukti Wandebori:

I believe that you would serve as an excellent reviewer of the manuscript, "PROMOTION MIX, INDIVIDUAL INTERNAL ENVIRONMENT & TAKING CONSUMER PURCHASING DECISIONS IN MINIMARKET," which has been submitted to Jurnal Bisnis dan Manajemen. The submission's abstract is inserted below, and I hope that you will consider undertaking this important task for us.

Please log into the journal web site by 2020-02-01 to indicate whether you will undertake the review or not, as well as to access the submission and to record your review and recommendation.

The review itself is due 2020-02-08.

Submission URL: http://journal.feb.unpad.ac.id/index.php/jbm/reviewer/submission/64?key=ACCESS_KEY

Thank you for considering this request.

Deru R Indika
SINTA ID: 5991796, Universitas Padjadjaran
deru.indika@unpad.ac.id



"PROMOTION MIX, INDIVIDUAL INTERNAL ENVIRONMENT & TAKING CONSUMER PURCHASING DECISIONS IN MINIMARKET"

Abstract

This study analyzes the effect of the promotion mix and the internal environment of individuals on consumer purchasing decisions. The promotion mix has a positive relationship with purchasing decisions because consumers will be introduced to various products and influence the desire of consumers to buy these products. Meanwhile the positive relationship of an individual's internal environment with consumer purchasing decisions will, therefore, be a consideration in decision making. The new contribution of this study concerns the relationship between the promotion mix literature and the separate internal environment of individuals regarding consumer purchasing decisions. To our knowledge, this is the first study that combines a promotional mix and an individual's internal environment regarding consumer purchasing decisions. To test the hypothesis, we use the parametric statistical analysis method through a tool, namely SEM (Structural Equation Modeling). We conducted this study on the perceptions of minimarket consumers in the Priangan Timur region in Indonesia, whereas many as 400 customers were selected randomly. The results of the study show that the promotion mix and the internal environment of individuals influence consumer purchasing decisions. Other results show that the promotional mix applied by minimarkets based on consumer perceptions gets an attractive category. While the individual's internal environment based on consumer perception becomes a consideration in decision making. Our results provide instructions for companies to pay attention to effective promotional mix strategies and must pay attention to the nature and characteristics of consumers in order to be able to influence their decision to buy a product.
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Jurnal Bisnis dan Manajemen
http://journal.feb.unpad.ac.id/index.php/jbm