<p><em>The Covid-19 Widespread has changed the arrange of all human life exercises, one of which is within the field of instruction. This consider looks for to analyze the assurance of intrigued in buying Samsung brand smartphones in supporting online learning. The test of this inquire about was 98 understudies of Univesritas Winaya Mukti Bandung. The inquire about method employments basic conditions demonstrating (SEM) with the SmartPLS 3 investigation device. The discoveries appear that the intrigued in buying Samsung brand smartphones in understudies is impacted by the celebrity endorser figure and brand picture. Another reality too appears that brand picture does not play a part in interceding the impact of celebrity endorsers on buying intrigued in Samsung brand smartphones. This finding prescribes that companies can keep up the celebrity endorser figure and be able to move forward the quality of their item brand picture so that client buying intrigued gets to be more grounded. </em></p>